![]() Once you’ve launched your LinkedIn group, it’s time to start inviting members. Offer value in exchange for your members’ presence in the group.Ĭonsider creating special offers and opportunities exclusively for them, if applicable. Make sure you’re not only sharing content created by other group members (if applicable), but also by creators you admire and whom you’ve learned from over the years. ![]() While sharing your own content is fine sometimes and should be expected by the members, you also want to make sure it’s relevant and strategically spread out. ![]() Don’t overtly spam the group with your own content. If you don’t have time to watch the posts yourself, delegate the task to a team member who can dedicate time to pay attention to what’s being said among members. Actively monitor your content and the interactions that go on within your group. If content strays too far from the group’s purpose, gently bring it back on track. Ensure your LinkedIn group content is on brand and relevant to your original intent. Opportunities that arise from your active participation in LinkedIn groups is a bonus, but shouldn’t necessarily be your main goal. Make relationship building your primary focus.Īlthough LinkedIn is a great place to make professional connections and possibly even find work, the main reason you’re here is to connect authentically with others who share your interests. There are some best practices you should follow to have the best experience with your group (and give members their best possible experience, too. Now that your LinkedIn group is up and running, it’s time to give it some extra attention to help it grow. Groups are a wonderful way to leverage LinkedIn’s powerful capacity for making connections worldwide, in your industry and beyond.įinally, it’s time to start inviting your connections. The possibilities for networking with a wide range of professionals is endless.
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