![]() Users would have to move to a self-hosted site on another platform in order to get more full-featured e-commerce capabilities. In the past, Tumblr users who wanted to add e-commerce to their sites would need to use a service like Shopify or Ecwid and generate a Tumblr-compatible widget. ![]() “I personally have very liberal views on these things, but supporting adult content as a business is very different.” Automattic’s Tumblr Acquisition Opens Up New Possibilities for E-Commerce, Plugins, and Themesīeyond this initial roadmap Mullenweg outlined, he also said he thinks “e-commerce on Tumblr is a great idea,” with simpler features developed first. “Adult content is not our forte either, and it creates a huge number of potential issues with app stores, payment providers, trust and safety… it’s a problem area best suited for companies fully dedicated to creating a great experience there,” Mullenweg said in response to questions on Hacker News. Automattic has a similar content policy in place for and Mullenweg confirmed that the company does not plan to lift the ban on adult content. Tumblr changed its adult content policy in December 2018, banning pornographic content which reportedly accounted for 22.37 percent of incoming referral traffic from external sites in 2013 when it was acquired by Yahoo. “It’s working amazingly well, despite being fairly constrained in what they can launch the past few years,” he said. Mullenweg said the Tumblr mobile app gets 20x more daily signups than the WordPress app. “WordPress is an open source web operating system that can power pretty much anything, including, but it’s also a large property so will take a bit to figure out and migrate,” Mullenweg said.Īutomattic doesn’t currently have plans to change the frontend Tumblr experience.
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